Oatly is a brand that thrives on creative freedom: as long as it stands out, disrupts, and dares to be different. And that’s exactly what we delivered. During the Amstel Gold Race, we teamed up with our very own biker gang to introduce spectators to Oatly’s newest drinks.
Roaring engines, bearded bikers, and ice cold oat-based beverages might not be the most obvious combination but that’s precisely what made it unforgettable. Bold, unexpected, and impossible to ignore.
