At Lowlands, everyone rushes to the Alpha for the headline acts. People line up far in advance, sometimes an hour before showtime, only to find the stage already at full capacity. But Coca-Cola had a bold solution. Directly opposite the Alpha, we claimed the pontoon as the unofficial third hill: an 8-meter-high activation with the ultimate view of the biggest shows.
Here, guests enjoyed the Alpha performances from the best possible angle and it was the only place on the entire festival where you could sip freshly made cocktails from an actual glass. True to Coca-Cola’s commitment to spotlighting talent, we programmed live music between the headliners to bring people together and keep the energy flowing. And just when everyone thought it couldn’t get any bigger, we delivered a true “Only Coke can do” moment. A surprise appearance by none other than Roxy Dekker in 2024 and Jona Fraser in 2025.
