Rituals is a brand you simply have to experience: only then do you really feel its indulgence and serenity. That’s why sampling plays such an important role in our activations.
From surprising professionals in the heart of the Zuidas (including full permit handling through our partner Retailbookings) to creating a luxurious VIP lounge at SAIL 2025, we bring the Rituals philosophy to life. Guests enjoyed the full product range, from foaming shower gels to deodorants, turning every moment into pure well-being.
And we don’t just show up, we take care of all the groundwork too. We connect with run- and event organizers, research the best locations and audiences for the brand, and handle the entire communication process from first outreach to final wrap-up. This way, every Rituals activation is perfectly placed, well-prepared, and delivered with impact.
